Black Friday Starts Early
Creators have the biggest opportunity of the year. Few realize that.
Hold on! Before we start, let me point you to something that annoys me. I promise it’s related to this topic.
I was in one of the stores on my birthday (Aug 7th), and I saw a ton of Halloween-themed products. In August. I hate this. Freaking pumpkins are everywhere. You would share my feelings, right?
But it’s there because it works. “Summerween” as a term exists for a reason. And during any holiday season, retailers compete for the same wallet share. Getting in early gives them an advantage to bite this pie a bit more. While impulsive buyers have more chances to buy something that is “useful.”
Everyone cringes at this. It sucks the joy out of every holiday. It takes advantage of buyers’ weaknesses. And yet, this practice is still here.
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SO, why don’t we add a good twist? If you run a digital membership today, it’s your chance to gain new members. For your audience, it’s a chance to see value and commit before they feel more pressure. Before discounts and special prices fill every notification, email, and social media post.
But will I seem like those greedy retailers? I don’t think so. Memberships bring in subscribers by offering value. Videos full of various things — knowledge, skills, guidance, good time. No value exchange — no reason to stay.
Things, of course, have value too! But a lot of retailers dump that ceramic pumpkin that will move to the garage on a cold November 1st morning. In memberships, if you don’t deliver value, subscribers will churn right away. This is a huge difference!
So what should you do?
Your goal is to nudge part of your audience who are already interested in your content. They miss this last push. Nice discount. Perfect timing.
To succeed in this endeavor, you need to act now. And you, my friend, are in great luck. Because you are still reading this post (don’t forget to subscribe too). AND because last year, we did a great tutorial. Just go here and hit “Subscribe to watch”. Use coupon code GODMODE for free access. Easy!
It’s time to act because you need to roll this out in October. Black Friday starts early this year. You have to prepare for it before you even buy that ceramic pumpkin.
P.S. M+ has a lot more interesting content that our team invested a ton of time building. Content is legit and based on blood, sweat, XP (neerd), and $850M+ of revenue generated by our creators.